The vast open skies and majestic landscapes of Arizona’s deserts and canyons inspired the Super Bowl LVII style guide. Vibrant colors, rich textures and panoramic images came to life through digital promotional assets, printed décor and the event branding.
Tapping into Arizona’s diverse culture and partnering with local artists created a unifying experience for the community and fans visiting from around the world.
The broadcast experience was just as engaging, with viewership reaching unprecedented numbers.
The NFL Draft style guide was inspired by the magic of Las Vegas and the excitement of this three-day event. Fans of each team are filled with anticipation as they wait to see which players will be added to the roster for the coming season. The elements in the guide express that enthusiasm while maintaining a luxurious look and feel. The style guide included custom typography, graphic elements illustrations, and photography.
Ultimately the event was held virtually, but the assets were revised and repurposed, creating an incredibly successful toolkit of digital assets used by all of the broadcast channels.
Atlanta was the perfect setting for Super Bowl LIII. The electrifying energy of this cultural hotbed inspired a vibrant color palette and graphic system of bold patterning and bespoke type. For one full week the city was alive with the energy of Super Bowl. Passionate NFL fans from around the globe traveled to get a taste of the non-stop entertainment. They were greeted with some of the boldest graphics in NFL history.
The NFL Pro Bowl returned to Hawaii in 2016. All-star players from all 32 teams came together to celebrate the end of the season. The branding included a bright color palette, background patterns, type treatments and photography – all inspired by the local culture and natural beauty of Hawaii. The result was an exciting and memorable environment for the players and fans alike.
NFL all-star players from all 32 teams and youth football players from around the nation came together in Orlando for the week-long 2017 Pro Bowl celebration. The Best pro players had an opportunity to meet the Next generation of players and fans. ESPN Wide World of Sports was host many events throughout the week including the Skills Showdown and the NFL Flag Championships. The week culminated with an all-star game at Camping World Stadium.
NFL PLAY 60 is the National Football League’s campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity. The graphic system includes bold colors, pixel patterns and player illustrations which inspire fun!
Gallery catalog featuring the work of Arslan.
The NFL brings the sport of American football to London with three regular season games played at Wembley Stadium each year. The branding highlights the star players from each team and builds the sense of excitement as fans approach the stadium for this sold out event.
The NFL Draft moved to Chicago in 2015. This animation was created and distributed through social media to build excitement and let fans know that all 32 teams would be in Chi-town!
The Tampa Bay Buccaneers requested a modernized version of their existing logo and logotype, and a unique look for their helmet. The work resulted in a streamlined version of their logo, a clean, bold type treatment and a revolutionary face mask design.
The Art Rooney Sportsmanship Award is presented annually to the NFL player that demonstrates the best sportsmanship throughout the season. Larry Fitzgerald received the first Art Rooney Sportsmanship Award at the NFL Honors show on the eve of Super Bowl XLIV. Hand-carved glass lined with gold, the design symbolizes the honorable characteristics demonstrated by each recipient of this prestigious award.
RUSH ZONE is the the NFL online site that offers kids the opportunity to engage with NFL content in a fun and interactive way. These pieces were created to promote the site to potential partners.
