PROFILE
Award-winning design professional, visionary, and storyteller with 15+ years of corporate and entrepreneurial experience and tenure as a working artist/sculptor. Known for unique combination of fine art sensibility and understanding of how to manage a creative team efficiently in a high-output work environment. Creator of compelling visuals and sophisticated design with strong multicultural influence.
KEY COMPETENCIES
Environmental Design | Brand Development | Experiential Brand Activations | Creative Strategy | Marketing | Corporate Identity | Graphic Design | Logo Design | Hospitality Experiences | Animation | Style Guides | Budget Oversight | Digital/Social Activations
EXPERIENCE
NATIONAL FOOTBALL LEAGUE, New York, NY
Senior Creative Director, brand Experience (January 2023 – Present)
• Lead a team of art directors, designers, illustrators, photographers and videographers in ideating and creating the stories, images and environments where NFL fans experience the brand
• Foster cross departmental collaboration with Marketing, Events, and International
• Manage budgets of up to $3M and timelines, ensuring deadlines are met
• Oversee collaboration with Nike in designing team uniforms
• Direct and present team branding projects to Executive Leadership Team and club owners
• Collaborated with a local Chicana/Native American artist in Phoenix to design Super Bowl theme art and largest legacy mural ever created by the NFL; this attracted engagement from multiple native tribes and highlighted the NFL’s support for the community
Senior Art Director (March 2018 – January 2023)
• Planned and directed complex and high-profile photo shoots with celebrities, athletes and dignitaries including President Obama at the White House, Tom Brady, Drew Brees, and Michael Strahan
• Envisioned and brought to life the creative look and feel for global live events including the Super Bowl and Pro Bowl with 100M+ viewers and spearheaded the creative development and deployment of promotional material, décor, and environmental design for the Super Bowl
• Collaborated with multidisciplinary teams including designers, copywriters, agencies, vendors, and Executive Leadership Team
• Conceptualized and designed worldwide brand activations for the League’s top two growth areas: International and Youth
• Designed, sculpted, and oversaw production of Art Rooney Sportsmanship Award and Don Shula Coach of the Year Award
Art Director (January 2008 – March 2018)
• Built and pitched creative proposals that solved client objectives through visual storytelling
• Developed international marketing strategies to facilitate global expansion
• Accelerated brand awareness that resulted in NFL London Games expanding from one season game to four; tickets now sell out in less than 24 hours
• Established the marketing and décor elements for the NFL London Games
• Planned and produced experiential spaces such as Cirque du Soleil for the NFL Experience Times Square
• Implemented the Style Guide for the nationwide youth program, NFL PLAY60
Stephanie Borgese Graphic Design New York, NY Art Director 2001–2008
Principal | Art Director
• Developed corporate identities, advertising, collateral materials and trade show exhibits for clients in fashion, non-profit world and education. Built and grew the business through extensive referrals and repeat client engagements
• Rebranded Manhattanville College and redesigned the institution’s promotional materials – expanding the school’s reach and increasing alumni engagement
• Designed promotional materials, education materials, and exhibition graphics for the Municipal Art Society of New York
ADDITIONAL EXPERIENCE
Jeff Koons Studio New York, NY Sculptor 2007–2008
Performed highly detailed finishing work on metal and resin sculpture for pioneering artist recognized for his work dealing with popular culture, sculptures depicting everyday objects, and record-breaking sales
Oliver Herring Studio Brooklyn, NY Sculptor 2007–2008
Sculpted realistic life-size human figures in polystyrene.
EDUCATION
NEW YORK ACADEMY OF ART, New York, NY
Master of Fine Arts, Sculpture, cum laude
MANHATTANVILLE COLLEGE, Purchase, NY
Bachelor of Fine Arts, Graphic Design, minor in Management
INTERNATIONAL SCHOOL OF DRAWING, Umbria, Italy
Coursework in Painting & Sculpture
PARSONS SCHOOL OF DESIGN, New York, NY
Coursework in Architectural Drawing
SCHOOL OF VISUAL ARTS CONTINUING EDUCATION, New York, NY
Coursework in Graphic Design
AFFILIATIONS
Member – AIGA, International Sculpture Center, MoMA
Juror – National Association of Women Artists Annual Show
SELECT EXHIBITIONS
Solo Exhibition – Soap Box Gallery – Brooklyn, NY
Group Exhibition – Brooklyn Waterfront Artists Coalition Fall Exhibition
Group Exhibitions – New York Academy of Art Summer Exhibition – New York, NY
SELECT TECHNICAL SKILLS
Applications: Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
Traditional Mediums: Clay, Wax, Plaster, Metal, Resin, Polystyrene
AWARDS
ProMax BDA Sports Media Marketing Award for NFL London - Best overall Marketing Campaign
HOW Magazine’s In-House Design Competition Winner